Solidarity back-to-school: Chery Morocco and Bouchra Baibanou alongside 230 children of Al Haouz

Beyond the distribution of school bags, the day was marked by meeting and sharing with the children and the inhabitants. Actions and donations: To launch its platform "Small gestures make big days," Chery Morocco carried out a solidarity back-to-school action on October 6 in the mountainous region of Al Haouz, alongside the mountaineer Bouchra Baibanou. Recently, the Chery Morocco teams visited three douars in the region, Tizi Ouadou, Askan, and Amekayzoul, to hand out 230 school bags filled with school supplies to children for the start of the school year. They were accompanied by Bouchra Baibanou, a Moroccan mountaineer and associative actor, a partner of the brand for over a year. She embodies the values of self-transcendence, perseverance, and transmission. In front of the children, she shared the convictions that guided her journey: dare to dream big, believe in your abilities, and persevere to achieve your goals. The action was made possible thanks to the Tifaouine association, whose members provided support on the ground, and the support of local authorities. Beyond the distribution of school bags, the day was marked by meeting and sharing with the children and the inhabitants. A reminder that the simplest gestures—encouraging, listening, transmitting—can have a lasting impact. This initiative inaugurates in Morocco the platform "Small gestures make big days," a local version of the international signature Chery for Family. The brand defends a vision of the family that goes beyond the automotive framework: being present in the moments that matter and committed, at its own level, to the well-being of the communities that surround it. "A brand is also built in the moments when it chooses to be present. This day in Al Haouz reminded us that the strongest exchanges are often born from the simplest gestures," emphasizes Nada El Gourch, Marketing and Communication Manager at Chery Morocco. Chery Morocco intends to continue the deployment of concrete initiatives that create bonds and proximity with its communities. Receive the latest news from Aujourd'hui Le Maroc directly on WhatsApp