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About Mohammedia

Mohammedia (Arabic: المحمدية, transcription: Al-Mohammadiya), formerly called Fédala, is a town in Morocco located...

News in Mohammedia

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News 13 Aug 2012 3 min read

The euphoria of shopping wins over the city

- A few days before Eid Al Fitr, citizens flock to clothing stores.
- Parents resort to credit to cope with multiple expenses.
The euphoria of shopping wins over the city

A special atmosphere enlivens the interior of the Kasbah. The hubbub, joy, and scents of incense announce the approach of Eid Al Fitr. The mosques are illuminated to welcome thousands of worshippers who will celebrate the Night of Destiny and Eid. This atmosphere gives Mohammedia a unique appeal. Effervescence reigns in the various arteries of the city. Stores specialising in the sale of children's clothing and traditional garments are very popular. It is an opportunity for many merchants to offer attractive deals to attract more customers. For this mother, "children's clothes are becoming less expensive. You can find items at reasonable prices". "I prefer," stresses Brahim, father of 3 children, "to do my shopping in advance, otherwise we risk not getting good deals. Before, I used to buy designer clothes for my children, however, in recent years, I have fallen back on cheaper stores, especially those offering sales". Despite the prices and the increasingly numerous expenses, families cannot deprive themselves of buying clothes for their children. "Spending on buying clothes during this special period is a tradition, the children wait for this festival with impatience," a mother confides to us. However, many parents complain about the high cost of clothes. "Households fall back on credit so as not to deprive their children of new clothes," stresses a merchant in Mohammedia. If some families solve their problems thanks to credit, others cannot manage by accumulating Ramadan, holiday, Eid, and back-to-school expenses. Unfortunately, some sellers take advantage of the opportunity to impose their price. But, competition sets everything back in order. Many boutiques have lowered prices by 50 to 60% to encourage purchases. "More and more families are getting into debt and making sacrifices to overcome problems to please the children. It must be known that buying new clothes for Eid Al Fitr is a tradition firmly anchored in Moroccan habits. It continues even at the present time despite its flaws," affirms an associative actor and sociologist in Mohammedia. In this type of festival, families with limited financial resources find themselves in a most delicate situation. They are forced to go into debt to please their children and above all their entourage. Parents, therefore, feel unhappy when originally Eid Al Fitr is an occasion of happiness even for the poorest.


An atmosphere of self-denial

During this month of Ramadan, worshippers of all ages flocked to the mosques to pray. An atmosphere of self-denial, charity, and submission reinforced during this month the feeling of fraternity, support, humanity, and solidarity between the inhabitants. Mohammedia was up to the task; the city's officials, civil society, and associations participated actively in the development of a new culture of solidarity. In this context, support campaigns, distribution of food baskets, F'tour operations, free visits, and distribution of medicines for the needy and the sick were organised.

These operations aim to anchor the values of ethics and solidarity. Furthermore, the holy month allows every believer to give the best of themselves and to see life from another angle.

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