News
12 Mar 2014
3 min read
Morocco in pole position
● "The agreements recently signed in Côte d'Ivoire and Mali reinforce the positioning of Morocco, and particularly Fès, in the religious tourism market"
● "The spiritual city of the Kingdom welcomes a significant flow of tourists from West Africa, in order to perform a pilgrimage every year to the Zaouia Tijania of Fès," Abderrafie Zouitene, Director General of the ONMT
● "The spiritual city of the Kingdom welcomes a significant flow of tourists from West Africa, in order to perform a pilgrimage every year to the Zaouia Tijania of Fès," Abderrafie Zouitene, Director General of the ONMT
"The spiritual city of the Kingdom welcomes a significant flow of tourists from West Africa, in order to perform a pilgrimage every year to the Zaouia Tijania of Fès," noted Zouitene in an interview in the columns of 'L'Economiste'. "Considered a holy place by the Tijanes, the city of Fès occupies a very prominent place in the Office's promotion strategy, either as an individual brand or at the level of the ONMT's communication on Moroccan cultural tourism," specified Zouitene, adding that the ONMT plans to open a delegation of the Office in Senegal soon to better promote the destination to this market. To develop this niche, the ONMT plans three components: the air route, communication, and notoriety, stressed Zouitene. Regarding the air route, he emphasised the need to make the Fès destination more accessible to this potential by strengthening the Casablanca-Fès flight and scheduling…
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