The seventh edition of the Asni Walnut Festival, initiated by the Toubkal National Park Association, has as its main objective to promote the walnut tree as a cultural and heritage symbol as well as an essential component of the province's arboricultural landscape.

This event also aimed to make known the various natural, cultural, economic and historical potentials that the region abounds with. It also offers the opportunity for visitors to discover both the richness and diversity of local products and for exhibitors representing local associations to sell their products and establish direct commercial relations with potential customers who have come from other regions of the Kingdom. Once again, the organisers did not skimp on human and material resources to ensure the full success of this event for which a rich and varied programme has been concocted. On the menu are, among others, musical shows hosted by folkloric troupes from the region, training workshops for the benefit of farmers, a conference on walnut cultivation, study days on themes relating to rural tourism and "Heritage at the service of sustainable territorial development", sporting competitions and a performance of a play dealing with the themes of the environment, cleanliness and the rational management of water.

The organisers highlighted the positive impact of this event, focused on the social and dedicated exclusively to the preservation and promotion of the walnut tree, in terms notably of tourist and economic promotion of the Al-Haouz province.

This event is organised in collaboration with the Regional Directorate of Agriculture (DRA), the Al-Haouz province, the Provincial Council, the Regional Directorate of Water and Forests and the fight against desertification, and the local associative fabric.