From December 2 to 4, 2024, Marrakech is hosting a major conference for Europcar Mobility Group, the European leader in car rental and mobility solutions, bringing together more than 60 franchisee representatives from Africa, Asia, and the Middle East.
This annual meeting focuses on sharing expertise, innovation, and strategic development, while highlighting Morocco's attractiveness as a hub for growth and international collaboration.
This conference serves as a true platform for exchange between Europcar Mobility Group and its franchisee network. The goal is clear: to strengthen ties, share the group's major strategic directions, and celebrate the significant achievements of 2024. Beyond internal issues, this event also aims to promote Morocco's excellence, both economically and culturally, by positioning Marrakech as an essential destination for business and innovation. At the heart of this meeting, Europcar reaffirms its commitment to putting its customers at the center of all its initiatives. By focusing on innovation strategies, the company intends to meet the challenges of a constantly evolving sector, marked by new consumer expectations and the emergence of sustainable mobility. This conference will also allow for the exploration of concrete ways to strengthen the competitiveness of franchisees and align their objectives with the group's global ambitions. For Abdelhamid Bernoussi, Deputy General Manager of Europcar Morocco, this conference is much more than a simple annual meeting. He states: "We are very honored to welcome the top management of Europcar Mobility Group, the franchisee representatives, as well as numerous speakers and experts to this conference. This event will be a unique opportunity to exchange innovative ideas, share best practices, and strengthen collaboration within our international network. We also wish to take this opportunity to highlight the attractiveness and dynamism of Marrakech, as well as the cultural richness and hospitality of Morocco. We are convinced that this meeting will contribute to consolidating our ties while offering our guests a memorable experience in an exceptional setting." This event also highlights Morocco's role as a model of economic development and modernity in Africa. Through this conference, Europcar Morocco and its partners aim to contribute to the country's influence by valuing its assets in terms of logistics, tourism, and international competitiveness. For three days, participants alternate between plenary sessions, interactive workshops, and networking moments. Discussions cover various topics, such as franchisee best practices, technological innovations, and growth opportunities in different markets. Participants also have the opportunity to discover the cultural riches and hospitality of Marrakech, thus strengthening the human and friendly aspect of this meeting.
