GAM and WFA sign a memorandum of understanding: The 2015 Advertisers' World Cup in Marrakech

Marrakech will be the world capital of Marketing in March 2015. The ochre city will host, for a week, the work of the "Global Marketer Week." This event, initiated by the World Federation of Advertisers (WFA), is stopping in Morocco after having travelled through Beijing, New York, Brussels, and Sydney. Thus, great marketing references will be in conclave to discuss brand developments and new trends in the sector. No fewer than 400 professionals are expected, representing more than 30 countries. The event will therefore be crowned by the organisation of the World Advertisers Conference. A meeting that constitutes a forum for world marketing leaders where they will discuss the major challenges of this discipline and strengthen their networking. "It is the first time that we are holding this meeting on the African continent. The choice of Morocco and precisely Marrakech reflects a new ent…