A partnership agreement for the promotion of luxury tourism in Morocco was signed on Monday in Marrakech between the American group Morgans Hotel Group and the Moroccan group, Hivernage Collection Marrakech. By virtue of this agreement, signed by the Chairman and CEO of Hivernage Collection Marrakech, Ahmed Benanni, and the Chief Investment Officer of Morgans Hotel Group, Yves Gery, in the presence of the Minister of Tourism Lahcen Haddad, the American group undertakes to promote, help discover and enhance the Morocco destination to American tourists. In a speech for the occasion, the minister stressed that the conclusion of this agreement with this group with global reach presents a great added value for the Moroccan tourism sector and will undoubtedly contribute to increasing the tourist attractiveness of Morocco in general and of the ochre city in particular. This partnership is likely to pave the way for other investments in this sector, particularly luxury tourism, he added. "I am delighted that Morgans Hotel Group has chosen Marrakech and our dream project for the 2nd Delano in the world after the iconic one in Miami," affirmed Benanni for his part. He made it known that the American group also intends to acquire a megaproject, which will be the second hotel in the city of Marrakech. For his part, Gery stressed that "the global expansion of the Delano to Marrakech announces the beginning of a most growing platform and marks the birth of a promising collaboration," adding that the experience accumulated by the Hivernage Collection Marrakech group is likely to strengthen the iconic status of the American brand. In this context, he expressed his group's determination to finalise, in the coming months, other partnerships with the Hivernage Collection Marrakech group.