Lbir Jdid is a significant town located in the province of El Jadida, falling under the administrative jurisdiction of the Grand Casablanca-Settat region. Historically associated with the Doukkala region, the town has evolved from a modest settlement into a growing urban center. According to the 2024 census, the town is home to 30,247 inhabitants, reflecting a period of steady demographic development over the last two decades.
The town is situated in the heart of the Doukkala plains, a region renowned for its vast, fertile agricultural lands. The landscape surrounding Lbir Jdid is characterized by rolling plains that have historically supported the agricultural prosperity of the province. Its proximity to the Atlantic coast and its position within the Grand Casablanca-Settat region make it a strategic point of transit between the major economic hubs of Casablanca and the historic port city of El Jadida.
Life in Lbir Jdid is deeply rooted in the traditions of the Doukkala region. As an urban center serving a wider rural hinterland, the town functions as a commercial and social focal point for the surrounding agricultural communities. The local economy is closely tied to the productivity of the land, and the town serves as a marketplace where regional goods are exchanged. The growth in population from 15,267 in 2004 to over 30,000 in 2024 highlights the town's increasing role as a residential and service hub for those living and working in the El Jadida province.
Lbir Jdid benefits from its location along the primary road networks that connect the coastal cities of the region. For travelers and residents alike, the town acts as a gateway to the broader Doukkala area. Its administrative status within the Grand Casablanca-Settat region ensures that it remains well-connected to the infrastructure and services provided by the provincial capital, El Jadida. Visitors passing through the area will find a town that is actively developing its urban infrastructure to accommodate its expanding population while maintaining the character of a traditional Moroccan town.
