The city of Ifrane hosted the 4th Apple Meeting from the 26th to the 28th of the current month under the banner "Promotion and marketing of the apple tree: an essential lever for sustainable development in mountainous regions". Initiated by agricultural actors in the Meknès-Tafilalet region, this event is intended to be a platform for the exchange of ideas and experiences between professionals in the sector and various stakeholders interested in the development of this industry in this region. Participants in this meeting will look into the challenges of developing apple cultivation, particularly regarding the promotion of this sector which faces several challenges, namely climate change.