The tourism sector in Ifrane recorded strong growth during the first quarter of 2012, with an increase of 116% in arrivals, 139% in overnight stays, and 5% in the occupancy rate compared to the same period of the previous year, according to statistics from the province.

Arrivals and overnight stays made by non-resident tourists also saw a strong increase, of 46% and 42% respectively, note these statistics, which specify that the strongest increases were recorded by Spanish, French, and tourists from Arab countries.

The good performance of the tourism sector in Ifrane was already manifested in 2011 by an increase of 100% in arrivals and 80% in overnight stays, compared with the 2010 financial year.

This upward trend in tourism activity is accompanied by the realisation of major projects aimed at multiplying accommodation capacity. The programmed projects, with a total amount of 300 million DH, will allow for the creation of 2,494 beds and will strengthen the classified tourist accommodation infrastructure, which went from 17 establishments with a bed capacity of 1,200 beds in 2009 to 47 classified establishments with a bed capacity of 3,000 beds in 2011, an evolution of 89%.

The new Ifrane tourist station, the first of the eight complexes planned within the framework of the "Biladi" Plan, which opened its doors in March 2011, covers an area of 40 ha and offers more than 1,164 hotel beds and 4,000 camping beds.

Other animation and leisure facilities are on the programme, such as ice skating (the first on the African continent), a bowling alley, an indoor swimming pool, sports fields, and shops.