Providing future graduates with the necessary theoretical tools regarding the business environment is a good initiative. But preparing them to conceive their own business is even better. This is the logic that led to the holding of this study day on business creation. The objective is clear: to provide students with the maximum amount of knowledge necessary to help them better understand the business world while showing them the paths to take to set up their own companies. It is a presentation session of 3 projects conceived and developed by students. And this, based on profitable economic commercial opportunities. Everything is based on methods of field analysis, feasibility, as well as all the steps to be taken to study the profitability of the business project to be set up. "We want to make this day an opportunity to train our future graduates by giving them the necessary tips and by following them in the completion of their business projects," indicates Madame Saifi, professor of "Group Communication" at the Faculty of Education Sciences, and also the author of this initiative.

On the side of the future graduates of this master's degree, the idea of creating a business can seem "utopian" at first thought. But that does not prevent them from remaining hopeful about their future and the realization of their dream. "Before this project, I would have hesitated to see myself as the head of a company. But here, we are very confident in the future of our project which is based on in-depth research done in the field," confides Wifak Maaninou, one of the designers of a business project entitled "Elite Fitness", consisting of the establishment of a high-end sports complex in the space based in Salé. Same sentiment from Sahra, a student in the Master's in communication and training in organizations. "It is true that it is difficult to create a business starting from the conception of the idea to its final realization. Which should not be a reason to discourage us. After all, it is quite possible and we are optimistic."

Seydina Ousmane Mbaye

-* Presentation of 3 projects conceived and developed by students.

-* Objective: to equip students with the maximum amount of knowledge necessary to help them better understand the business world.